Adrian Sargeant
Targeting Neeed - The Application Of Market Segmentation To The Charity Sector (Part 1- A Review Of The Literature)
Sargeant, Adrian
Authors
Citation
Sargeant, A. (1995). Targeting Neeed - The Application Of Market Segmentation To The Charity Sector (Part 1- A Review Of The Literature). Journal of Targeting Measurement and Analysis for Marketing, 3(4), 322-328
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1995 |
| Journal | Journal Of Targeting Measurement and Analysis For Marketing |
| Print ISSN | 0967-3237 |
| Peer Reviewed | Peer Reviewed |
| Volume | 3 |
| Issue | 4 |
| Pages | 322-328 |
| Keywords | market segmentation, charity sector, literature review |
| Public URL | https://uwe-repository.worktribe.com/output/1107720 |
| Publisher URL | http://www.palgrave-journals.com/jt/index.html |
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