Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The use of brand management tools in charity fundraising
Tapp, Alan
Authors
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 1996 |
Journal | The Journal of Brand Management |
Print ISSN | 1350-231X |
Publisher | Palgrave Macmillan (part of Springer Nature) |
Peer Reviewed | Peer Reviewed |
Volume | 3 |
Issue | 6 |
Pages | 400-416 |
Keywords | brand management, charity, fundraising |
Public URL | https://uwe-repository.worktribe.com/output/1106258 |
Publisher URL | http://www.palgrave-journals.com/bm/archive/index.html |
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