Lynne Eagle
Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives
Eagle, Lynne; Hyde, K. F.; Fourie, W. A.; Padisetti, M. V.; Kitchen, Philip J
Authors
K. F. Hyde
W. A. Fourie
M. V. Padisetti
Philip J Kitchen
| Report Type | Project Report |
|---|---|
| Publication Date | Jan 1, 1998 |
| Peer Reviewed | Peer Reviewed |
| Keywords | integrated marketing, communications, perceptions, marketers, advertising agency, executives |
| Public URL | https://uwe-repository.worktribe.com/output/1101101 |
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