Lynne Eagle
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne
Authors
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 4th International conference on Corporate and Marketing Communications |
| Start Date | Apr 1, 1999 |
| End Date | Apr 1, 1999 |
| Publication Date | Apr 1, 1999 |
| Peer Reviewed | Peer Reviewed |
| Keywords | brands, advertising, brand equity |
| Public URL | https://uwe-repository.worktribe.com/output/1096952 |
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