Lynne Eagle
A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne; Chamberlain, K. C.
Authors
K. C. Chamberlain
Citation
Eagle, L., & Chamberlain, K. C. (2002, April). A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 7th International Corporate and Marketing Communications Conference |
| Start Date | Apr 1, 2002 |
| End Date | Apr 1, 2002 |
| Publication Date | Apr 1, 2002 |
| Peer Reviewed | Peer Reviewed |
| Keywords | doctors, direct to the consumer, promotion, prescription drugs, marketing communication, doctor-patient relationship |
| Publisher URL | http://www.cmc-conference.com/ |