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A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?

Eagle, Lynne; Chamberlain, K. C.

Authors

Lynne Eagle

K. C. Chamberlain



Citation

Eagle, L., & Chamberlain, K. C. (2002, April). A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum

Presentation Conference Type Conference Paper (unpublished)
Conference Name 7th International Corporate and Marketing Communications Conference
Conference Location Antwerp, Belgum
Start Date Apr 1, 2002
End Date Apr 1, 2002
Publication Date Apr 1, 2002
Peer Reviewed Peer Reviewed
Keywords doctors, direct to the consumer, promotion, prescription drugs, marketing communication, doctor-patient relationship
Public URL https://uwe-repository.worktribe.com/output/1078593
Publisher URL http://www.cmc-conference.com/




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