@conference { , title = {A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?}, conference = {7th International Corporate and Marketing Communications Conference}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1078593}, keyword = {Bristol Leadership and Change Centre, doctors, direct to the consumer, promotion, prescription drugs, marketing communication, doctor-patient relationship}, year = {2002}, author = {Eagle, Lynne and Chamberlain, K. C.} }