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Legacy marketing: Just what is the potential?

Sargeant, Adrian


Adrian Sargeant


Sargeant, A. (2002, November). Legacy marketing: Just what is the potential?. Paper presented at Charities Aid Foundation Annual Conference, London, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Charities Aid Foundation Annual Conference
Conference Location London, UK
Start Date Nov 1, 2002
End Date Nov 1, 2002
Publication Date Nov 1, 2002
Peer Reviewed Not Peer Reviewed
Keywords legacy, marketing, potential
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