Adrian Sargeant
Legacy marketing: Just what is the potential?
Sargeant, Adrian
Authors
Citation
Sargeant, A. (2002, November). Legacy marketing: Just what is the potential?. Paper presented at Charities Aid Foundation Annual Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Charities Aid Foundation Annual Conference |
| Start Date | Nov 1, 2002 |
| End Date | Nov 1, 2002 |
| Publication Date | Nov 1, 2002 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | legacy, marketing, potential |