D.C. West
Taking risks with advertising: The case of the not-for-profit sector
West, D.C.; Sargeant, Adrian
Authors
Adrian Sargeant
Citation
West, D., & Sargeant, A. (2004). Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20(9/10), 1027-1046. https://doi.org/10.1362/0267257042405268
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 20 |
| Issue | 9/10 |
| Pages | 1027-1046 |
| DOI | https://doi.org/10.1362/0267257042405268 |
| Keywords | Advertising, not-for-profit, risk |
| Publisher URL | http://dx.doi.org/10.1362/0267257042405268 |