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Taking risks with advertising: The case of the not-for-profit sector

West, D.C.; Sargeant, Adrian

Authors

D.C. West

Adrian Sargeant



Citation

West, D., & Sargeant, A. (2004). Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20(9/10), 1027-1046. https://doi.org/10.1362/0267257042405268

Journal Article Type Article
Publication Date Jan 1, 2004
Journal Journal of Marketing Management
Print ISSN 0267-257X
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 20
Issue 9/10
Pages 1027-1046
DOI https://doi.org/10.1362/0267257042405268
Keywords Advertising, not-for-profit, risk
Public URL https://uwe-repository.worktribe.com/output/1066210
Publisher URL http://dx.doi.org/10.1362/0267257042405268

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