Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior

Sargeant, Adrian; Lee, Stephen

Abstract

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to determine whether trust impacts directly on giving behavior or whether its effects are mediated by commitment. It concludes that commitment plays a mediating role and discusses implications for professional fund-raising practice. © 2004 Wiley Periodicals, Inc.

Citation

Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology and Marketing, 21(8), 613-635. https://doi.org/10.1002/mar.20021

• Journal Article Type: Review
• Publication Date: Aug 1, 2004
• Journal: Psychology and Marketing
• Print ISSN: 0742-6046
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 21
• Issue: 8
• Pages: 613-635
• DOI: https://doi.org/10.1002/mar.20021
• Keywords: trust, relationship commitment, United Kingdom, U.K., voluntary sector, donor behaviour
• Public URL: https://uwe-repository.worktribe.com/output/1065828
• Publisher URL: http://dx.doi.org/ 10.1002/mar.20021