Adrian Sargeant
Building donor loyalty: The fundraiser's guide to increasing lifetime value
Sargeant, Adrian; Jay, E.
Authors
E. Jay
Citation
Sargeant, A., & Jay, E. (2004). Building donor loyalty: The fundraiser's guide to increasing lifetime value. San Francisco: Jossey Bass
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 2004 |
| Peer Reviewed | Not Peer Reviewed |
| ISBN | 9781118085868 |
| Keywords | donor loyalty, fundraiser, lifetime value |
| Public URL | https://uwe-repository.worktribe.com/output/1065804 |
| Publisher URL | http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1118085868.html |
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