Adrian Sargeant
Donor retention: Using lifetime value to inform retention strategy
Sargeant, Adrian
Authors
Citation
Sargeant, A. (2004, June). Donor retention: Using lifetime value to inform retention strategy. Paper presented at Phil Desbrow Memorial Lecture
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Phil Desbrow Memorial Lecture |
| Start Date | Jun 9, 2004 |
| End Date | Jun 9, 2019 |
| Publication Date | Jan 1, 2004 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | donor, retention, lifetime value, strategy |
| Public URL | https://uwe-repository.worktribe.com/output/1065772 |
| Publisher URL | http://www.bus.qut.edu.au/research/cpns/news-events/past-events/PhillipDesbrowMemorialLecture2004.jsp |