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Donor retention: Using lifetime value to inform retention strategy

Sargeant, Adrian

Authors

Adrian Sargeant



Citation

Sargeant, A. (2004, June). Donor retention: Using lifetime value to inform retention strategy. Paper presented at Phil Desbrow Memorial Lecture, Queensland Institute of Technology, Brisbane, Australia

Presentation Conference Type Conference Paper (unpublished)
Conference Name Phil Desbrow Memorial Lecture
Conference Location Queensland Institute of Technology, Brisbane, Australia
Start Date Jun 9, 2004
End Date Jun 9, 2004
Publication Date Jan 1, 2004
Peer Reviewed Not Peer Reviewed
Keywords donor, retention, lifetime value, strategy
Public URL https://uwe-repository.worktribe.com/output/1065772
Publisher URL http://www.bus.qut.edu.au/research/cpns/news-events/past-events/PhillipDesbrowMemorialLecture2004.jsp

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