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Polls as marketing weapons: Implications for the market research industry

Nancarrow, Clive; Tinson, Julie; Evans, Martin

Authors

Clive Nancarrow

Julie Tinson

Martin Evans



Citation

Nancarrow, C., Tinson, J., & Evans, M. (2004). Polls as marketing weapons: Implications for the market research industry. Journal of Marketing Management, 20(5-6), 639-655. https://doi.org/10.1362/0267257041324016

Journal Article Type Article
Publication Date Jan 1, 2004
Journal Journal of Marketing Management
Print ISSN 0267-257X
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 20
Issue 5-6
Pages 639-655
DOI https://doi.org/10.1362/0267257041324016
Keywords polls, marketing, market research
Public URL https://uwe-repository.worktribe.com/output/1062648
Publisher URL http://dx.doi.org/10.1362/0267257041324016