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Polls as marketing weapons: Implications for the market research industry

Nancarrow, Clive; Tinson, Julie; Evans, Martin

Authors

Clive Nancarrow

Julie Tinson

Martin Evans

Journal Article Type	Article
Publication Date	Jan 1, 2004
Journal	Journal of Marketing Management
Print ISSN	0267-257X
Publisher	Taylor & Francis (Routledge)
Peer Reviewed	Peer Reviewed
Volume	20
Issue	5-6
Pages	639-655
DOI	https://doi.org/10.1362/0267257041324016
Keywords	polls, marketing, market research
Public URL	https://uwe-repository.worktribe.com/output/1062648
Publisher URL	http://dx.doi.org/10.1362/0267257041324016

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