Adrian Sargeant
Determinants of nonprofit website effectiveness: The role of donor relationships
Sargeant, Adrian; Jay, E.; West, D.
Authors
E. Jay
D. West
Citation
Sargeant, A., Jay, E., & West, D. (2004, July). Determinants of nonprofit website effectiveness: The role of donor relationships. Paper presented at Academy of Marketing
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing |
| Start Date | Jul 1, 2004 |
| End Date | Jul 1, 2004 |
| Publication Date | Jul 1, 2004 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | nonprofit, website, donor relationships |
| Publisher URL | http://www.academyofmarketing.org/conference-history/conference-history.html |