The other drug problem: Can marketing communication help improve medication compliance?

Eagle, Lynne; Hawkins, J.C; Martin, I.; Reid, J.; Rose, L. C.

Lynne Eagle

J.C Hawkins

I. Martin

J. Reid

L. C. Rose

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	12th biennial academy of marketing science world marketing conference
Start Date	Jun 9, 2005
End Date	Jun 9, 2005
Publication Date	Jan 1, 2005
Peer Reviewed	Peer Reviewed
Keywords	drug problem, marketing communication, medication compliance
Public URL	https://uwe-repository.worktribe.com/output/1054803