Lynne Eagle
The other drug problem: Can marketing communication help improve medication compliance?
Eagle, Lynne; Hawkins, J.C; Martin, I.; Reid, J.; Rose, L. C.
Authors
J.C Hawkins
I. Martin
J. Reid
L. C. Rose
Citation
Eagle, L., Hawkins, J., Martin, I., Reid, J., & Rose, L. C. (2005, June). The other drug problem: Can marketing communication help improve medication compliance?. Paper presented at 12th biennial academy of marketing science world marketing conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 12th biennial academy of marketing science world marketing conference |
| Start Date | Jun 9, 2005 |
| End Date | Jun 9, 2005 |
| Publication Date | Jan 1, 2005 |
| Peer Reviewed | Peer Reviewed |
| Keywords | drug problem, marketing communication, medication compliance |
| Public URL | https://uwe-repository.worktribe.com/output/1054803 |