Lynne Eagle
Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin
Eagle, Lynne
Authors
Citation
Eagle, L. (2005). Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11(4), 309-310. https://doi.org/10.1080/0144619052000345628
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2005 |
Journal | Journal of Marketing Communications |
Print ISSN | 1352-7266 |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 11 |
Issue | 4 |
Pages | 309-310 |
DOI | https://doi.org/10.1080/0144619052000345628 |
Keywords | Duncan, advertising, IMC |
Public URL | https://uwe-repository.worktribe.com/output/1054731 |
Publisher URL | http://dx.doi.org/10.1080/0144619052000345628 |
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