Lynne Eagle
Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin
Eagle, Lynne
Authors
Citation
Eagle, L. (2005). Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11(4), 309-310. https://doi.org/10.1080/0144619052000345628
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | Journal of Marketing Communications |
| Print ISSN | 1352-7266 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 11 |
| Issue | 4 |
| Pages | 309-310 |
| DOI | https://doi.org/10.1080/0144619052000345628 |
| Keywords | Duncan, advertising, IMC |
| Publisher URL | http://dx.doi.org/10.1080/0144619052000345628 |