A. Davison
Integrated marketing communication in small businesses
Davison, A.; Bulmer, S.; Eagle, Lynne
Authors
S. Bulmer
Lynne Eagle
Citation
Davison, A., Bulmer, S., & Eagle, L. (2005). Integrated marketing communication in small businesses
| Report Type | Discussion Paper |
|---|---|
| Publication Date | Jan 1, 2005 |
| Peer Reviewed | Peer Reviewed |
| Keywords | integrated marketing communication, small businesses |
| Publisher URL | http://www.massey.ac.nz/massey/home.cfm |