Integrated marketing communication in small businesses

Davison, A.; Bulmer, S.; Eagle, Lynne

A. Davison

S. Bulmer

Lynne Eagle

Working Paper Type	Discussion Paper
Publication Date	Jan 1, 2005
Peer Reviewed	Peer Reviewed
Keywords	integrated marketing communication, small businesses
Public URL	https://uwe-repository.worktribe.com/output/1054553
Publisher URL	http://www.massey.ac.nz/massey/home.cfm