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Integrated marketing communication in small businesses

Davison, A.; Bulmer, S.; Eagle, Lynne

Authors

A. Davison

S. Bulmer

Lynne Eagle lynne.eagle@uwe.ac.uk



Report Type Discussion Paper
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
APA6 Citation Davison, A., Bulmer, S., & Eagle, L. (2005). Integrated marketing communication in small businesses
Keywords integrated marketing communication, small businesses
Publisher URL http://www.massey.ac.nz/massey/home.cfm




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