W.W. Wymer
Insights from a review of the literature on cause marketing
Wymer, W.W.; Sargeant, Adrian
Authors
Adrian Sargeant
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2006 |
| Journal | International Review on Public and Non-Profit Marketing |
| Print ISSN | 1865-1984 |
| Publisher | Springer Verlag |
| Peer Reviewed | Peer Reviewed |
| Volume | 3 |
| Issue | 1 |
| Pages | 9-21 |
| DOI | https://doi.org/10.1007/BF02893281 |
| Keywords | cause marketing, literature review, cause-related marketing, cross-sector alliances |
| Public URL | https://uwe-repository.worktribe.com/output/1045718 |
| Publisher URL | http://dx.doi.org/10.1007/BF02893281 |
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