Successful strategic re-orientation: lessons from Cadbury's experience: An interview with Todd Stitzer, Chief Executive of Cadbury

O'Regan, Nicholas; Ghobadian, Abby

Abstract

© 2009, © Emerald Group Publishing Limited. Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/ approach – The paper is based on semi-structured interview with the Chief Executive of Cadbury, Mr Todd Stitzer. Mr Stitzer has successfully steered the strategic transformation at Cadbury. Findings – The paper sheds light on ingredients of successful transformation, key elements of successful mergers and acquisitions, strategy implementation, and the link between corporate responsibility and strategy. Research limitations/implications – The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed. Originality/value – The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.

• Journal Article Type: Article
• Publication Date: Oct 23, 2009
• Journal: Journal of Strategy and Management
• Print ISSN: 1755-425X
• Publisher: Emerald
• Peer Reviewed: Not Peer Reviewed
• Volume: 2
• Issue: 4
• Pages: 405-412
• DOI: https://doi.org/10.1108/17554250911003863
• Keywords: strategic management, acquisitions and mergers, corporate social responsibility
• Public URL: https://uwe-repository.worktribe.com/output/1004778
• Publisher URL: http://dx.doi.org/10.1108/17554250911003863