Nicholas O'Regan Nicholas.O'Regan@uwe.ac.uk
Successful strategic re-orientation: lessons from Cadbury's experience: An interview with Todd Stitzer, Chief Executive of Cadbury
O'Regan, Nicholas; Ghobadian, Abby
Authors
Abby Ghobadian
Abstract
© 2009, © Emerald Group Publishing Limited. Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/ approach – The paper is based on semi-structured interview with the Chief Executive of Cadbury, Mr Todd Stitzer. Mr Stitzer has successfully steered the strategic transformation at Cadbury. Findings – The paper sheds light on ingredients of successful transformation, key elements of successful mergers and acquisitions, strategy implementation, and the link between corporate responsibility and strategy. Research limitations/implications – The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed. Originality/value – The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.
Citation
O'Regan, N., & Ghobadian, A. (2009). Successful strategic re-orientation: lessons from Cadbury's experience: An interview with Todd Stitzer, Chief Executive of Cadbury. Journal of Strategy and Management, 2(4), 405-412. https://doi.org/10.1108/17554250911003863
Journal Article Type | Article |
---|---|
Publication Date | Oct 23, 2009 |
Journal | Journal of Strategy and Management |
Print ISSN | 1755-425X |
Electronic ISSN | 1755-4268 |
Publisher | Emerald |
Peer Reviewed | Not Peer Reviewed |
Volume | 2 |
Issue | 4 |
Pages | 405-412 |
DOI | https://doi.org/10.1108/17554250911003863 |
Keywords | strategic management, acquisitions and mergers, corporate social responsibility |
Public URL | https://uwe-repository.worktribe.com/output/1004778 |
Publisher URL | http://dx.doi.org/10.1108/17554250911003863 |
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