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Outputs (1037)

Exploring the relationship between tokenism and gender quotas through the concept of embedded gender images (2020)
Thesis

This study aims to explain the continued relative absence of female managers in top positions, within the context of the current legally binding gender-quota debate in Germany. It enables a situated, empirically based understanding of eight female ma... Read More about Exploring the relationship between tokenism and gender quotas through the concept of embedded gender images.

When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation (2020)
Thesis

The research relates to identity projects and the question of why consumers still purchase identity-inconsistent products. Specifically, the research aims to explore what happens when identity projects goes wrong.

Identity projects is the theory t... Read More about When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation.

Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement (2020)
Journal Article

Social media analytics (SMA) is a dynamic field which has received considerable attention from both academics and management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual.... Read More about Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement.

An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market (2019)
Thesis

Consumers often use online information to help them make better buying decisions (Cheung, 2014; Lu et al., 2014). Blogs and bloggers’ opinion can be one of the most important sources of information for consumers evaluating products and services, redu... Read More about An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market.