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The potential role of social media in support of otter conservation in the Indian Himalayan biodiversity hotspot

Gupta, Nishikant; Everard, Mark; Tiwari, Varun; Chadwick, Michael A; Nawab, Asghar; Hussain, Syed Ainul

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Authors

Nishikant Gupta

Mark Everard Mark.Everard@uwe.ac.uk
Associate Professor in Ecosystem Services

Varun Tiwari

Michael A Chadwick

Asghar Nawab

Syed Ainul Hussain



Abstract

Anthropogenic stressors in the Indian Himalayan biodiversity hotspot over recent decades have taken a toll on otter populations. Low public awareness and a lack of routine monitoring data hamper conservation strategies. Social media has the potential to generate both positive and negative perceptions about otter species among target stakeholder groups. This approach can serve as a tool to generate vital conservation information and promote public knowledge and interest. This paper examines the role of social media as a tool to reinforce contemporary conservation initiatives, advocating its stronger utilisation for the potential protection of otter
species in the Indian Himalayan biodiversity hotspot. The proposed approach is also maintained through a case study from the region.

Journal Article Type Article
Acceptance Date May 28, 2020
Online Publication Date May 28, 2020
Publication Date May 28, 2020
Deposit Date Aug 14, 2020
Publicly Available Date Aug 14, 2020
Journal OTTER, Journal of the International Otter Survival Fund
Print ISSN 2520-6850
Peer Reviewed Peer Reviewed
Volume 6
Pages 40-48
Keywords Freshwater; Lutrinae; Mustelidae; Uttarakhand; wetlands
Public URL https://uwe-repository.worktribe.com/output/6000906
Publisher URL https://www.otter.org/Public/MediaAndResources_Resources_Journal.aspx

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