The role of self-improvement and self-evaluation motives in social comparisons with idealised female bodies in the media
(2005)
Journal Article
This study investigates the effect of social comparisons with media models on women's body image based on either self-evaluation or self-improvement motives. Ninety-eight women, for whom appearance was a relevant comparison dimension, viewed advertis... Read More about The role of self-improvement and self-evaluation motives in social comparisons with idealised female bodies in the media.