Clive Nancarrow's Outputs (2)

Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article

Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.

The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article

The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.