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All Outputs (3)

Exploring the relationship between tokenism and gender quotas through the concept of embedded gender images (2020)
Thesis

This study aims to explain the continued relative absence of female managers in top positions, within the context of the current legally binding gender-quota debate in Germany. It enables a situated, empirically based understanding of eight female ma... Read More about Exploring the relationship between tokenism and gender quotas through the concept of embedded gender images.

When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation (2020)
Thesis

The research relates to identity projects and the question of why consumers still purchase identity-inconsistent products. Specifically, the research aims to explore what happens when identity projects goes wrong.

Identity projects is the theory t... Read More about When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation.