Avatars in social media: Balancing accuracy, playfulness and embodied messages
(2008)
Journal Article
Vasalou, A., Joinson, A., Bänziger, T., Goldie, P., & Pitt, J. (2008). Avatars in social media: Balancing accuracy, playfulness and embodied messages. International Journal of Human-Computer Studies, 66(11), 801-811. https://doi.org/10.1016/j.ijhcs.2008.08.002
This paper examines how users negotiate their self-presentation via an avatar used in social media. Twenty participants customised an avatar while thinking aloud. An analysis of this verbal data revealed three motivating factors that drive self-prese... Read More about Avatars in social media: Balancing accuracy, playfulness and embodied messages.