Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry
(2008)
Journal Article
Nayak, A., & Beckett, A. (2008). Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry. Organization, 15(3), 407-425. https://doi.org/10.1177/1350508408088537
In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing 'conf... Read More about Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry.