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All Outputs (136)

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference Contribution

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

The effect of management commitment to service quality on frontline employees' job attitudes, turnover intentions and service recovery performance in a new public management context (2008)
Journal Article

We present and test a model of behavioural job outcomes grounded in Bagozzi's (1992) reformulation of attitude theory in the important and novel context of a former public sector government department that has undergone corporatisation. Frontline emp... Read More about The effect of management commitment to service quality on frontline employees' job attitudes, turnover intentions and service recovery performance in a new public management context.

Conceptualizing brand values in the charity sector: The relationship between sector, cause and organization (2008)
Journal Article

Charity brands have been found to assist income generation by enhancing donor understanding of an organization and what it stands for. Despite an increasing interest in this topic few studies have addressed the dimensions of such brands and sought to... Read More about Conceptualizing brand values in the charity sector: The relationship between sector, cause and organization.