All Outputs (31)

Theory development in social marketing: the advantages of an ecletic approach (2011)
Presentation / Conference
Tapp, A., Pressley, A., & Collins, K. (2011, April). Theory development in social marketing: the advantages of an ecletic approach. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference
Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2011, April). Using social marketing to encourage teenage mums to breastfeed. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference, Dublin, Ireland

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation (2011)
Presentation / Conference
Eagle, L., McDowell, R., & Bird, S. (2011, April). Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Segmentation strategies for strengthening sun protection behaviours within the UK (2011)
Presentation / Conference
Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L., & Hiom, S. (2011, April). Segmentation strategies for strengthening sun protection behaviours within the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Who can you trust? Deciphering decline in trust of government-sponsored sources of health information (2011)
Presentation / Conference
Eagle, L., Jones, S., & Kemp, G. (2011, April). Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions (2011)
Presentation / Conference
Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S., & Verne, J. (2011, April). Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. Paper presented at 2011 World Social Marketing Conference, Dublin, Ireland

Racing bodies (2011)
Presentation / Conference
Miller, J. (2011, April). Racing bodies. Paper presented at International Labour Process Conference, Leeds University

The ambivalent relationship between management studies and the natural sciences: A longitudinal rhetorical analysis (2011)
Presentation / Conference
Ratle, O. (2011, March). The ambivalent relationship between management studies and the natural sciences: A longitudinal rhetorical analysis. Paper presented at 4th conference on Rhetoric and Narratives in Management Research, Barcelona, Spain

For constructivist analysts of science, maps that define what constitutes legitimate science are variable, changeable and relatively inconsistent. Gieryn (1999) invites us to see the signifier ‘science’ as a cultural space that has no essential or un... Read More about The ambivalent relationship between management studies and the natural sciences: A longitudinal rhetorical analysis.

Church leaders’ narratives: An exploration in uncertainty and complexity (2011)
Presentation / Conference
Simpson, P. (2011, March). Church leaders’ narratives: An exploration in uncertainty and complexity. Paper presented at Fourth Conference on Rhetoric and Narratives in Management Research (RNMR) 2011, Barcelona

Organizational uncertainty and change sometimes requires leaders to practice the art of engaging with not knowing. At its simplest this art constitutes the act of moving forwards with the conscious awareness that all decision making is based on infor... Read More about Church leaders’ narratives: An exploration in uncertainty and complexity.