Which exhibition attributes create repeat visitation?
(2011)
Journal Article
Whitfield, J., & Webber, D. J. (2011). Which exhibition attributes create repeat visitation?. International Journal of Hospitality Management, 30(2), 439-447. https://doi.org/10.1016/j.ijhm.2010.07.010
This study identifies exhibition attributes deemed important by attendees' in determining their attendance at the UK biennial MICROSCIENCE 2008 exhibition using a self-administered internet-based questionnaire. Perceived performance of attributes by... Read More about Which exhibition attributes create repeat visitation?.