Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand
(1999)
Journal Article
Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V., & Kitchen, P. J. (1999). Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18(1), 87-117