Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement

Garg, Poonam; Gupta, Bhumika; Dzever, Sam; Sivarajah, Uthayasankar; Kumar, Vikas

doi:10.1016/j.ijinfomgt.2020.102069

Research Repository

All Outputs (2)

An investigation of performance of nascent manufacturing firms (2020)
Journal Article

To understand the context for firms being created in the manufacturing space we explore the factors affecting performance by applying Gartner et al.’s overarching theoretical framework. We investigate the phenomenon of nascent entrepreneurship from a... Read More about An investigation of performance of nascent manufacturing firms.

Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement (2020)
Journal Article

Social media analytics (SMA) is a dynamic field which has received considerable attention from both academics and management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual.... Read More about Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement.