All Outputs (2)

Recognising motivation in others: The effectiveness of using social proof to change driving behaviour (2024)
Journal Article

Purpose: This paper extends the literature on social proof by looking at the effectiveness of social proof on behaviour change for environmental benefit.

Design/methodology/approach: The research is based on real case studies currently intended to... Read More about Recognising motivation in others: The effectiveness of using social proof to change driving behaviour.

Personality and motives for social media use when physically distanced: A uses and gratifications approach (2021)
Journal Article

This paper explores individuals’ motives for using social media when living under ‘social distancing’ conditions imposed during the COVID-19 pandemic, where they were instructed to physically distance from other people. Adopting a ‘uses and gratifica... Read More about Personality and motives for social media use when physically distanced: A uses and gratifications approach.