All Outputs (3)

Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference Contribution

Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

New channels/old channels: Customer management and multi-channels (2006)
Journal Article

Purpose - This paper seeks to concern itself with the implications for the management of customer relationships of pursuing a multi-channel approach. Design/methodology/approach - The case study method is used in analysing the situation of four organ... Read More about New channels/old channels: Customer management and multi-channels.