Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement
(2009)
Journal Article
The development and validation of a new instrument for measuring the descriptive norms related to individualism-collectivism (IC) is presented. IC is conceptualized as a group- specific unidimensional cultural construct with four defining attributes... Read More about Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement.