Building donor loyalty: The antecedents and role of commitment in the context of charity giving
(2007)
Journal Article
In both the United States and the United Kingdom donor attrition rates are an increasing cause for concern. Many organizations lose up to 60% of cash donors after their first donation. In this study we delineate the factors that drive donor commitmen... Read More about Building donor loyalty: The antecedents and role of commitment in the context of charity giving.