Servitization of manufacturing: Exploring financial performance
(2017)
Presentation / Conference
Ruizalba, J., Soares, A., & Izadi, J. (2017, June). Servitization of manufacturing: Exploring financial performance. Presented at Centre for Business & Industrial Marketing (CBIM) Academic Workshop, Stockholm Business School, Stockholm, Sweden
(1) Research question This research aims at investigating the impact of servitization on firm financial performance of listed manufacturing companies. (2) Theoretical background Most of the existing research on industrial services and servitizatio... Read More about Servitization of manufacturing: Exploring financial performance.