Routes to better knowledge transfer in marketing management
(2006)
Presentation / Conference Contribution
All Outputs (4)
Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution
Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution
From CRM to FRM: applying CRM in the football industry (2006)
Journal Article
In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.