Towards a contextual model for sports organisations: Considerations for web site strategies
(2000)
Presentation / Conference Contribution
All Outputs (3)
Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.
Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article