Social value orientation and the efficiency of traffic networks

Avineri, Erel

Abstract

Transport models include the mathematical and logical abstractions of real-world systems. It is common to describe the traffic system as a non-cooperative agents game, assuming travellers’ behaviour is selfish by nature (focus on optimizing outcomes for themselves, without considering much others’ benefits). In this paper, some basic concepts of pro-social behaviour are illustrated. Adding to the individual user’s utility function a component to represent social value, the user equilibrium is extended to a social equilibrium. The sensitivity of the social equilibrium to social values is investigated. Also introduced here is a dynamic travel-choice model of travel behaviour which considers social value orientation. The potential for incorporating social aspects in the development of transport modelling is demonstrated by a numeric example.

• Publication Date: Oct 1, 2009
• Deposit Date: Aug 27, 2010
• Publicly Available Date: Mar 3, 2016
• Peer Reviewed: Not Peer Reviewed
• Pages: 725-743
• Book Title: The Expanding Sphere of Travel Behaviour Research: Selected Papers from the 11th International Conference on Travel Behaviour Research
• ISBN: 978-1-84855-936-3
• Keywords: social value orientation, traffic networks, travel behaviour
• Public URL: https://uwe-repository.worktribe.com/output/991525
• Publisher URL: http://books.emeraldinsight.com/display.asp?K=9781848559363
• Contract Date: Mar 3, 2016