Museum marketing strategies and destination competitiveness: An emerging link in the Italian context

Siano, A.; Eagle, Lynne; Confetto, M. G.; Siglioccolo, M.

A. Siano

Lynne Eagle

M. G. Confetto

M. Siglioccolo

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Euromed Conference
Start Date	Nov 8, 2010
End Date	Nov 14, 2010
Publication Date	Jan 1, 2010
Peer Reviewed	Peer Reviewed
Keywords	museums, marketing, strategies, destination competitiveness, Italy
Public URL	https://uwe-repository.worktribe.com/output/988273
Publisher URL	http://www.euromed2010.eu/