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Online science videos: An exploratory study with major professional content providers in the United Kingdom

Erviti, Maria del Carmen; Stengler, Erik

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Authors

Maria del Carmen Erviti

Erik Stengler



Abstract

We present an exploratory study of science communication via online video through various UK-based YouTube science content providers. We interviewed five people responsible for eight of the most viewed and subscribed professionally generated content channels. The study reveals that the immense potential of online video as a science communication tool is widely acknowledged, especially regarding the possibility of establishing a dialogue with the audience and of experimenting with different formats. It also shows that some online video channels fully exploit this potential whilst others focus on providing a supplementary platform for other kinds of science communication, such as print or TV.

Journal Article Type Article
Acceptance Date Oct 25, 2016
Publication Date Dec 6, 2016
Deposit Date Oct 27, 2016
Publicly Available Date Jan 4, 2017
Journal Journal of Science Communication
Electronic ISSN 1824-2049
Peer Reviewed Peer Reviewed
Volume 15
Issue 6
Pages A06
Keywords popularization of science and technology, science and media, visual communication, online video, YouTube
Public URL https://uwe-repository.worktribe.com/output/904950
Publisher URL https://jcom.sissa.it/
Contract Date Oct 27, 2016

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