The medium is the message?

Sparke, Sarah

Abstract

Using the Bourdieusian lens of the signalling of distinction through choice of discourse, this paper examines discourses surrounding recent changes in the moving image, specifically the growth of digital technologies of capture, edit and display, and the rapid collapse of celluloid use as a medium of capture or display. This paper considers the continued use of the term ‘film’, and the potential importance of choice of categorisation term in shaping how the layman and industry understand and engage with digital moving image and those associated with it. I suggest that choice of term signals and informs how these technologies and the experts in those technologies are valued, and may impact on industry hierarchies, developments and uses of new technology.

Citation

Sparke, S. (2015). The medium is the message?

• Journal Article Type: Article
• Acceptance Date: Oct 1, 2014
• Publication Date: Jan 1, 2015
• Journal: Athens Journal of Mass Media and Communications
• Print ISSN: 2407-9499
• Peer Reviewed: Peer Reviewed
• Volume: 1
• Issue: 1
• Pages: 55-69
• Keywords: moving image, digital, film, value, Bourdieu, discourse, cinematography
• Publisher URL: http://www.atiner.gr/journals/media/2015-1-1-4-Sparke.pdf