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The medium is the message?

Sparke, Sarah

The medium is the message? Thumbnail


Sarah Sparke


Using the Bourdieusian lens of the signalling of distinction through choice of discourse, this paper examines discourses surrounding recent changes in the moving image, specifically the growth of digital technologies of capture, edit and display, and the rapid collapse of celluloid use as a medium of capture or display. This paper considers the continued use of the term ‘film’, and the potential importance of choice of categorisation term in shaping how the layman and industry understand and engage with digital moving image and those associated with it. I suggest that choice of term signals and informs how these technologies and the experts in those technologies are valued, and may impact on industry hierarchies, developments and uses of new technology.


Sparke, S. (2015). The medium is the message?

Journal Article Type Article
Acceptance Date Oct 1, 2014
Publication Date Jan 1, 2015
Publicly Available Date Jun 6, 2019
Journal Athens Journal of Mass Media and Communications
Print ISSN 2407-9499
Peer Reviewed Peer Reviewed
Volume 1
Issue 1
Pages 55-69
Keywords moving image, digital, film, value, Bourdieu, discourse, cinematography
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