Chengyang Han
Cultural differences in preferences for facial coloration
Han, Chengyang; Wang, Hongyi; Hahn, Amanda C.; Fisher, Claire I.; Kandrik, Michal; Fasolt, Vanessa; Morrison, Danielle K.; Lee, Anthony J.; Holzleitner, Iris J.; DeBruine, Lisa M.; Jones, Benedict C.
Authors
Hongyi Wang
Amanda C. Hahn
Claire I. Fisher
Michal Kandrik
Vanessa Fasolt
Danielle K. Morrison
Anthony J. Lee
Dr. Iris Holzleitner Iris.Holzleitner@uwe.ac.uk
Senior Lecturer in Psychology
Lisa M. DeBruine
Benedict C. Jones
Abstract
Effects of facial coloration on facial attractiveness judgments are hypothesized to be “universal” (i.e., similar across cultures). Cross-cultural similarity in facial color preferences is a critical piece of evidence for this hypothesis. However, only two studies have directly compared facial color preferences in two cultures. Both of those studies reported that White UK and Black African participants showed similar preferences for facial coloration. By contrast with the cross-cultural similarity reported in those studies, here we show cultural differences in the effects of facial coloration on Chinese and White UK participants’ facial attractiveness judgments. While Chinese participants preferred faces with decreased yellowness to faces with increased yellowness, White UK participants preferred faces with increased yellowness to faces with decreased yellowness. Chinese participants also demonstrated weaker preferences for facial redness and stronger preferences for facial lightness than did White UK participants. These results suggest that preferences for facial coloration are not universal.
Journal Article Type | Article |
---|---|
Acceptance Date | Nov 30, 2017 |
Online Publication Date | Dec 2, 2017 |
Publication Date | Mar 1, 2018 |
Deposit Date | Jun 11, 2021 |
Journal | Evolution and Human Behavior |
Print ISSN | 1090-5138 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 39 |
Issue | 2 |
Pages | 154-159 |
DOI | https://doi.org/10.1016/j.evolhumbehav.2017.11.005 |
Public URL | https://uwe-repository.worktribe.com/output/7460653 |
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