Zhifeng Chen
Corporate social (Ir)responsibility and corporate hypocrisy: Warmth, motive and the protective value of corporate social responsibility
Chen, Zhifeng; Hang, Haiming; Pavelin, Stephen; Porter, Lynda
Authors
Haiming Hang
Stephen Pavelin
Lynda Porter
Abstract
This article examines how a firm’s prior record on corporate social responsibility (CSR) influences individual stakeholders’ perceptions of corporate hypocrisy in the wake of a corporate social irresponsibility (CSI) event. Our research extends extant corporate hypocrisy literature by highlighting the role of individual stakeholders’ inferences about a genuine CSR motive in their judgments of corporate hypocrisy. This can serve to differentiate perceived corporate hypocrisy from inconsistency that arises because of a lack of ability and/or resources. Our research further identifies a source for such perceptions: individual stakeholders’ perceptions of firm warmth generated by a firm’s prior record of CSR. In addition, we find that when CSR and CSI are in the same (vs. different) domains, it can strengthen perceptions of hypocrisy. This provides direct evidence to explain why markets react differently when CSR and CSI events occur in the same domain (vs. different ones).
Journal Article Type | Article |
---|---|
Acceptance Date | Dec 6, 2019 |
Online Publication Date | Apr 27, 2020 |
Publication Date | Oct 1, 2020 |
Deposit Date | Feb 27, 2020 |
Publicly Available Date | Feb 28, 2020 |
Journal | Business Ethics Quarterly |
Print ISSN | 1052-150X |
Electronic ISSN | 2153-3326 |
Publisher | Philosophy Documentation Center |
Peer Reviewed | Peer Reviewed |
Volume | 30 |
Issue | 4 |
Pages | 486-524 |
DOI | https://doi.org/10.1017/beq.2019.50 |
Keywords | corporate hypocrisy, corporate social responsibility, corporate social irresponsibility, experimental studies |
Public URL | https://uwe-repository.worktribe.com/output/5515273 |
Publisher URL | https://www.cambridge.org/core/journals/business-ethics-quarterly |
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Corporate Social (Ir) responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility
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This is the author's accepted manuscript. Not for re-distribution or re-use. © Cambridge University Press. The final published version is available online at https://doi.org/10.1017/beq.2019.50
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