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An experiment to investigate the effects of implicit memory in print advertising

Jones, Stephen; Perfect, T. J.

Authors

T. J. Perfect



Citation

Jones, S., & Perfect, T. J. An experiment to investigate the effects of implicit memory in print advertising

Report Type Technical Report
Peer Reviewed Not Peer Reviewed
Keywords experiment, effects, implicit, memory, print advertising
Public URL https://uwe-repository.worktribe.com/output/1108793