Banishing the battleship ladies! - The emergence of a new paradigm of corporate giving

Sargeant, Adrian; Stephenson, H.

Adrian Sargeant

H. Stephenson

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 1, 1997
End Date	Jul 1, 1997
Publication Date	Jul 1, 1997
Peer Reviewed	Not Peer Reviewed
Pages	903-916
Keywords	corporate giving
Public URL	https://uwe-repository.worktribe.com/output/1102294