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Learning from Basil - Is hotel marketing still Fawlty?

Sargeant, Adrian; Mohammed, M.

Authors

Adrian Sargeant

M. Mohammed



Presentation Conference Type Conference Paper (unpublished)
Conference Name The Academy Of Marketing Conference
Start Date Jul 1, 1997
End Date Jul 1, 1997
Publication Date Jul 1, 1997
Peer Reviewed Not Peer Reviewed
Keywords hotel marketing, Fawlty Towers
Public URL https://uwe-repository.worktribe.com/output/1102286
Publisher URL http://www.academyofmarketing.org/conference-history/conference-history.html


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