B. M. Young
Children, the medium and the message: Parental perceptions of advertising directed at children
Young, B. M.; De Bruin, Anne; Eagle, Lynne
Authors
Anne De Bruin
Lynne Eagle
Citation
Young, B. M., De Bruin, A., & Eagle, L. (2001, April). Children, the medium and the message: Parental perceptions of advertising directed at children. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 6th International Conference on Corporate and Marketing Communication |
Conference Location | Belfast, UK |
Start Date | Apr 1, 2001 |
End Date | Apr 1, 2001 |
Publication Date | Jan 1, 2001 |
Peer Reviewed | Peer Reviewed |
Keywords | children, medium, message, parents, advertising |
Public URL | https://uwe-repository.worktribe.com/output/1092287 |
Publisher URL | http://www.cmc-conference.com/ |
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search