Direct to the consumer promotion of prescription drugs: It may be coming to a country near you

Eagle, Lynne

Lynne Eagle

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	6th International Conference on Corporate and Marketing Communication
Start Date	Apr 1, 2001
End Date	Apr 1, 2001
Publication Date	Jan 1, 2001
Peer Reviewed	Peer Reviewed
Pages	50-59
Keywords	consumer promotion, prescription drugs, country
Public URL	https://uwe-repository.worktribe.com/output/1090962
Publisher URL	http://www.cmc-conference.com/